One size doesn't fit all when it comes to the help content you choose for your digital adoption campaign

Posted by Michael Blonder on Jan 25, 2020

 

image_3 Key Drivers of Digital Adoption toward Continual Digital Transformation

Many of our customers are attracted to VisualSP for the depth of content we offer, out-of-the-box, for a couple of digital platforms from Microsoft: SharePoint & Office 365. The pull of this feature of our brand is even stronger now since we announced our sets include the same content Microsoft includes in its Learning Pathways offer. 

 

 

 

 

 

 

Great start interested folks! It certainly doesn't hurt to present personnel learning SharePoint or Office 365 with up to 1400 unique pieces of help content, all curated into sets optimized for specific digital contexts within both of these great digital platforms.

But please don't stop there. Marshall McLuhan said "the medium is the message". Some over our grandparents said the same thing when they counseled us: "it's not what you say, but how you say it". Bottom line: if I, as someone new to a digital experience, fail to "get" something familiar from the help content you are exposing me to, I likely won't use it &, even worse, won't get much help from it.

 

 

 

So when the stakeholders in a digital adoption campaign select a tool, they should not only look for a lot of digital platform specific content, but also for a "user friendly" content editor to customize the out-of-the-box content to "localize" it for their specific organization. This 3 min long video captures some of the features of the kind of editor I am recommending: quick tour of VisualSP's content editor.

The team at VisualSP has analyzed what works, and what doesn't, across hundreds of engagements with organizations looking to bring to the digital transformation task a digital adoption tool capable of pumping up the likelihood of success. Time and time again, the winning efforts include a content set with customized/wholly original help items.

Of course, it goes with out saying: be sure to select a digital adoption tool deal with a training component to make sure your digital adoption implementation team is comfortable using the editor. VisualSP includes this training component.

 

 

 

Topics: Digital Adoption, Digital Transformation, Change Management

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