We all want our applications to be used more. If you put your heart and sweat into building something and you don't see the usage levels that you had imagined would be there, it would definitely demotivate you. Happens all the time unfortunately.
In the video below, I describe the concept of Champions / Evangelists. The main questions I answer are:
1) Why do you need Champions?
2) What's in it for them to become Champions?
If you resonate with this info or if you have any comments on it, I would love to hear it!