I’ve been doing some speaking lately on the topic of user adoption. It’s an important subject, not least of which because so many times we, as an industry, get it wrong. We either ignore it (build it and they will come) or treat it like a project (training classes will be complete by August 1). In my experience, neither of those things work. Success is not rocket science, though. There are many books and posts out there that discuss adoption from more conceptual perspectives related to vision, communications, and human behavioral changes. Those discussions are certainly valid, but I plan to tackle the topic from a more functional perspective and discuss strategies and activities as they apply to the team behind the platform.